Services
Specific help for business problems involving data, measurement, reporting, accessibility, product information, and ongoing marketing and revenue operations.
Core services
CRM & Business Data Quality
Make the information your teams rely on more trustworthy.
Duplicate and inconsistent data, standardization, normalization, import preparation, validation, conflicting sources, and identification of upstream sources of unreliable data.
Quick fixes from $450. Assessments from $950.
Marketing Measurement & Conversion Tracking
Know whether your marketing measurement is working--and why the numbers don't agree when it isn't.
GA4, Google Tag Manager, conversion tracking, consent-aware measurement, data layers, and measurement discrepancies.
Quick fixes from $450. Measurement audits from $1,250.
Website Accessibility Assessment & Remediation
Reduce exposure to common accessibility problems before they become larger problems.
Focused accessibility review, keyboard testing, common accessibility barriers, remediation, retesting, and implementation support for identified issues.
Accessibility Essentials from $950.
This is not a comprehensive WCAG conformance audit, legal certification,
or guarantee against a complaint or lawsuit. For comprehensive WCAG audits, formal documentation, or
larger
remediation projects, I can coordinate work with specialist
accessibility partners that I have vetted.
Salesforce Reporting
Give teams the information they need without fighting Salesforce.
Reports, dashboards, filters, formulas, report types, reporting discrepancies, and underlying data issues that prevent teams from getting useful business information.
Quick fixes from $450. Larger reporting projects from $950.
Product & Asset Data
Keep product information and digital assets accurate wherever customers need them.
DAM and PIM issues, product information, syndication, digital assets, metadata, workflow problems, and inconsistencies between systems or channels.
Assessments from $950.
Strategy and ongoing support
Fractional Marketing & Revenue Operations
Get ongoing ownership of digital priorities without adding another full-time role.
Ongoing help with CRM, analytics, measurement, reporting, marketing systems, workflows, vendors, and cross-functional operational problems.
Starting at $2,000 per month.
How I Work
Good consulting should make the problem clearer, not make you more dependent on the consultant. I start by understanding the business problem and how the work actually gets done before recommending changes to systems, data, or processes.
Clear scope before the work begins
You should know what I am reviewing, what is included, what is not included, and what you will receive before work starts. If the scope needs to change, we discuss that before additional work is added.
Assessments stand on their own
An assessment should be useful even if you do not hire me to implement the recommendations. Findings are intended to help you understand what is wrong, why it matters, and what should be addressed first.
You can use the findings yourself, work with another provider, or ask me to help implement them.
Understand the process before changing the system
Workarounds often exist for a reason. If people are correcting reports, maintaining spreadsheets, or working around a system, I want to understand what they know before recommending that the workaround be removed or automated.
Your team keeps the knowledge
Documentation, findings, and recommendations are yours. When I make changes, the goal is for your team to understand what changed, why it changed, and how to work with it after the project ends.
No project for the sake of a project
Not every problem requires a rebuild, a new platform, or a larger engagement. If something is working well enough, I will say so. If a smaller fix is the appropriate solution, that is what I will recommend.
Not sure which service fits?
Describe the business problem, what it is affecting, and what you need to accomplish. You do not need to diagnose the technical cause first.
Contact me