Services
Specific help for business problems involving data, measurement, reporting, accessibility, product information, and ongoing marketing and revenue operations.
Core services
CRM & Business Data Quality
Make the information your teams rely on more trustworthy.
Duplicate and inconsistent data, standardization, normalization, import preparation, validation, conflicting sources, and identification of upstream sources of unreliable data.
Quick fixes from $450. Assessments from $950.
Marketing Measurement & Conversion Tracking
Know whether your marketing measurement is working--and why the numbers don't agree when it isn't.
GA4, Google Tag Manager, conversion tracking, consent-aware measurement, data layers, and measurement discrepancies.
Quick fixes from $450. Measurement audits from $1,250.
Website Accessibility Assessment & Remediation
Reduce exposure to common accessibility problems before they become larger problems.
Focused accessibility review, keyboard testing, common accessibility barriers, remediation, retesting, and implementation support for identified issues.
Accessibility Essentials from $950. This is not a comprehensive WCAG conformance audit, legal certification, or guarantee against a complaint or lawsuit. For comprehensive WCAG audits, formal documentation, or larger remediation projects, I can coordinate work with specialist accessibility partners that I have vetted.
Salesforce Reporting
Give teams the information they need without fighting Salesforce.
Reports, dashboards, filters, formulas, report types, reporting discrepancies, and underlying data issues that prevent teams from getting useful business information.
Quick fixes from $450. Larger reporting projects from $950.
Product & Asset Data
Keep product information and digital assets accurate wherever customers need them.
DAM and PIM issues, product information, syndication, digital assets, metadata, workflow problems, and inconsistencies between systems or channels.
Assessments from $950.
Strategy and ongoing support
Fractional Marketing & Revenue Operations
Get ongoing ownership of digital priorities without adding another full-time role.
Ongoing help with CRM, analytics, measurement, reporting, marketing systems, workflows, vendors, and cross-functional operational problems.
Starting at $2,000 per month.
How I work
Projects start with a clear scope and useful deliverables. I try to understand the business process before changing the system, and the documentation and findings stay with your team.
If a smaller fix solves the problem, I will recommend the smaller fix.
Not sure which service fits?
Describe the business problem, what it is affecting, and what you need to accomplish. You do not need to diagnose the technical cause first.